sølvsmykker silver jewellery for WWF

This is the collection we have dedicated to WWF.  The jewelry is pure handmade silver, decorated with recycled glass.  It really reminds us of the sea, which is where we have found our inspiration for the design.

This is Birgit and Nina Jensen. She is director of conservation policy in WWF Norway.

The journalists were queing up to enter into the icebar.

Everybody had to get dressed to enter into the icecold bar.

People were lining up to take a look at the beautiful silver jewellery collections

and to take their own photos.

Here is the team from the WWF office in Norway.  This is the second time A&C is selling products for the benefit of WWF.  We are very happy to cooperate with such a serious environmental organisation.

Director Nina Jensen was talking about WWF s efforts to preserve and protect the ocean.  And how important life in the ocean is, even more so for us Norwegians who are surrounded by the sea.  She also expressed their gratitude for the amounts A&C has managed to rise for WWF and the important task it is to preserve our environment.

Icebar Oslo is defenitely a cool place to visit ! You can actually buy A&C jewellery there too !

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The launch of our Pure silver collection for WWF

Weldome to Icebar Oslo
A&C Norway was holding a presslaunch of our new silver collection for WWF
We were presenting our beautiful new collection of pure handmade silver, inspired by nature!

The WWF event is a local Norwegian happening, and not available outside of Norway.
We are very proud to cooperate with the worlds larges environmental organization.  This is the second time we are doing it.  Last time we made polar bear jewellery and collected NOK 350.000,- for WWF.

This is a pretty cold experience.  Everybody has to wear thermal ponchos.
Our A&C market team Anette and Jeanette

A very wise quote there !

The WWF pandas were decorating the icebar.

This is Nina Jensen from WWF holding an opening speach

This special ice torso was specially made for the event

We had many local bloggers visiting, which is great.  

There is a very special atmosphere in the icebar.

Eveything is made from natural ice, and sculpted into walls, tables and even the drinkinglasses !

This is Mariann Rosa, a famous Norwegian celebrity !

The design process and our office

Hi there !

Im Truls !
And I am the cutest little office baby at the moment.
That because my mum is the productdesigner at
Arts & Crafts. And she has to draw the design for the next collection. So she cant stay home with me, even if she has her maternity leave.












But its OK. Because there are so many ladies here, and they all love me !
And I dont mind them either !









My mums office turns into a nursery, and she brings lots of toys for me to play with.
















And I am such a good baby, and I just smile and are happy all the time.

I play with my interesting toys, but I must admit that the book about the duck is starting to bore me a little bit.








But then my mum can work. She is called Katja, and she really loves her job here at Arts & Crafts.
Thats because its a really nice and friendly atmosphere, where people can be themselves.









My mum looks cute to ! Dont you think ?
She looks a lot like me, actually.












I just smile all the time !!

















And when Aunti Birgit comes to work with my mum, I like to sit on her lap.












We are really good friends Aunti Birgit and I.












But sometimes I pull her hair. Earrings are good to pull too.












And if I get bored, I go to one of the other aunties. There are many of them around, since Arts & Crafts is company with many women.




And sometimes I want my mum. Shes the best !






Here are some more girls. Birgit sais they are really good, and they all love jewellery !


But now they have finished the drawings for next season, so now I have to stay home with my Mum.

Bye for now
Love from Truls

P.S. Aunti Birgit misses me.......

Photoshoot

Hello again dear friends!
Are you ready for summer 2012 ? We are ! The collection is ready, photoshoot is ready.  Our grapic designers are working eagerly to finish the catalogue.

Already next week we are ready for our biannual gathering for distributors and shops.  This is always a really nice event.  We all meet in Oslo this time.  All the girls are excited like a kid on christmaseve.
Unveiling the new collection is better than christmas gifts.

Its really nice to meet our collagues and customers from all over the world.  This time our new distributor from China is coming too.  We really look forward to see her in Oslo.  Im not sure, but I think its her first time to Europe.  And most defenitely to Scandinavia.

She is a really nice young woman.  Very bravely and she is building the A&C brand in China and is opening on shop after the other.


A&C is really a womans company.  Obviously our customers are women.  But also the people who create the brand, from designers, producers, entrepreneurs are all women.  Women in all links.  And quite honestly speaking, I think this makes us a little different from many others.  I hope it shows, in our focus on detail, quality and our jewellery which we say is:  "simply beautiful".  We really care about what we make.  And we care how its made. This is really jewellery from the heart !

I might talk more about this another day.  Today I was going to show your some pictures from our recent photoshoot for SS2012.

The first picture.  The photographer in deep concentration, cathing a lush garden feeling

This house outside of Oslo was our location.

This is a very typcal Norwegian utedo.  We dont have many of them anymore.

Nest shot, next outfit

Nice view over the Oslofjord.

The stylist is at hand.  Does this belt look ok ?

Somebody has to keep check on the details.  Sara is in controle.

The summer has been so rainy.  Luckily the weather is OK

A wonderful summerhouse by the fjord.

Can we have some more light on the jewellery please

There are many people in action on a photoshoot

We are also shooting some film for youtube !

Just a nice atmosphere here in this beautiful spot.

A nice scene on the verandah !

  So I really hope you have something to look forward to next season.

Love from Birgit